Guccio Gucci (the founder of Gucci) opened a leather goods and small luggage store in Florance.Though his vision for his new found brand was inspired by London,and the refined aesthetic of English nobility he had witnessed, his goal on returning to Italy was to ally this classy sensibility with the unique skills of Italy.
1930's:
Within a few years, Gucci enjoyed such a success the sophisticated international clientele on vacation in Florence thronged to Gucci’s bottega, seeking the equestrian inspired collection of trunks, gloves, shoes, trunks and belts. Many of Gucci's Italian clients were local horse-riding aristocrats, and their demand for riding gear led Gucci to develop its unique Horse bit icon - a symbol of the fashion house and its increasingly innovative design aesthetic.
1940's:
Faced with a shortage of foreign supplies during the difficult years of Fascist dictatorship in Italy, Gucci began experimenting with abnormal luxury materials, like linen, jute and hemp. One of its artisan's most subtle innovations was burnishing cane to create the handle of the new Bamboo Bag. Its curvy side was inspired by the shape of a saddle. An amazing example of “necessity as the mother of invention”, the bamboo became the first of Gucci's many iconic products. A favorite of royalty and celebrities alike, the bag with burnished handle is still an outstanding favorite today.
1950's:
During the Fifties, Gucci again found equestrian inspiration with its trademark green-red-green web stripe, derived from a traditional saddle girth. It became an instant success and an instantly recognizable hallmark of the brand. When he opened stores in Milan and New York, Gucci started to build its global presence as a symbol of modern luxury.
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